But what lies ahead will be a balancing act familiar to other legacy craft breweries: Become a more nimble, strategic national brand while maintaining relevance in an increasingly crowded alcohol market. Growth was negative for flagship 60 Minute IPA (-1%) and SeaQuench Session Sour Ale (-6.8%).ĭogfish Head co-founder and president Sam Calagione says moving forward, the brewery plans to focus on all options to regain growth. 8, Dogfish Head’s portfolio was -6% in IRI-tracked retail while the craft category as a whole was +1.4 in those stores. In the most recent 52-week sales period ending Aug. It could become Boston Beer’s focal beer brand, or it could take a page from the parent company’s playbook and go all-in on its line of canned cocktails and other potential non-beer products. With Boston Beer’s Samuel Adams beers in decline-they make up less than 10% of the company’s portfolio in terms of dollar share-Dogfish Head faces a crossroads. Meanwhile, Boston Beer has cemented its future in non-beer products including flavored malt beverages (FMBs) and hard seltzers such as Truly and Twisted Tea. The summer represents the biggest time of year for beer sales, but Dogfish Head has been mostly flat off-premise for four straight Julys. The brewery is also rethinking some of its long-time tenets: namely, its above-mainstream-craft pricing and its wide lineup of one-off and seasonal beers. In seeking to break that streak, the brewery is doubling down on its East Coast focus, delivering consumers more ABV bang for their buck on its core portfolio, and leaning heavily into canned cocktails to deliver stronger margins. Since a national high-water mark of $77 million in chain retail stores tracked by market research company IRI in 2017, Dogfish Head’s sales have been down or flat year-to-year. Meanwhile, the craft brewery from Milton, Delaware has been quietly aligning distribution with Boston Beer’s network while treading water for years in sales at grocery stores and other chain retail. Subscribe to Premiumĭuring the more than two years since the merger of Dogfish Head Brewery and Boston Beer Company, it’s the latter that’s hogged the spotlight with news of strategic partnerships with global beverage companies including Beam Suntory and PepsiCo. Big plays, smart moves, and otherwise curious indicators of beer's possible future. From Barons to Barrels with Captain Pabst.Message in a Bottle with Brewery Ommegang.Beer is Labor with East Brother Beer Co.Let Go or Get Dragged by Jerard Fagerberg.Ferments at Low Temps by Stephanie Byce.
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